Our narratives in this section focussed on the tanking US economy in 2008 through 2009 and its impact on Print for Less. As far as we know, Print for Less was a sole proprietor business owned solely by Phillip Garrido. Its main business appeared to be largely business cards and flyers.

With the US economy in trouble and growing unemployment and collapse of many local businesses, Print for Less was also in trouble. With local businesses collapsing, there were less demand for business cards. There were less businesses that needed them and for Garrido's customers, there were less customers that they needed give.

Phillip Garridos decided to make his move. He was going to sell God. Nancy was trying to sell Phillip Garrido's music on the Internet. Alyssa had the idea that she could be a model. Alyssa who had never left the backyard compound without Phillip Garrido had that idea planted in her. Such was the financial desperation in the Garridos household.

We believe the appearance of Phillip Garridos at the University of California, Berkeley to request to hold a special event there was his idea of selling God.